Room 1

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09h25 | 09h30

Abertura Formal

Official Opening

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09h30 | 10h30 [Roundtable]

Novas estratégias para que o público permaneça mais tempo nas salas de espetáculo e recinto dos festivais

New strategies to make the public stay longer within venues and festival grounds

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Sinopsis:

The events and festivals sector is constantly changing and there is an increasing need to monetise operations and build public loyalty during the event itself in a way that is perceived as positive for the event. It's no longer enough to have an idolised artist on the poster, but rather reasons to differentiate an event/festival from the competition. Ticketing and seating techniques, public flow layout, where to incorporate the catering area or put in parallel activities that entertain the public are seen as priorities in festival management.

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Moderator:

  Ana Teresa Ventura (M de Música - Journalist)  

Speakers:

André Pinto Anacleto (Manager Accreditation - Web Summit, Meo Kalorama, Iminente)

Francisco Mello e Castro (Santos no Tejo - Marketing & Events Director)

Helder Sucena (Jogos do Helder - Director)

Paulo Silver (Revenge of the 90’s - Director)

Sérgio Noronha (Teacher / Music Marketing - Freelancer)

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10h30 | 11h30 [Roundtable]

Inteligência Artificial e Cultura: tempos novos. O que vai mudar para o artista, promotor, media e para o público?

Artificial Intelligence and Culture: new times. What will change for the artists, promotor, media and the public?

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Sinopsis:

In the contemporary scenario, the convergence between artificial intelligence and culture is profoundly redefining the role of the artist, cultural promoter, the media and the public. This debate will explore the implications of these changes, addressing key issues such as algorithm-driven artistic creation, the impact of automation on cultural production, the role of algorithms in content curation and distribution, as well as transformations in the audience experience. By investigating these themes, we will reflect on how artificial intelligence is shaping the future of cultural expression, the dynamics of the creative industry and the interactions between creators and consumers of art and entertainment. Join us for a provocative and insightful analysis of the "new times" that artificial intelligence is bringing.

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Moderator:

Ana Teresa Ventura (M de Música - Journalist)

Speakers:

Ana Rita Painho  (Sérvulo Associados - Intellectual Property Lawyer)

Carlos Fiolhais (PHD Physics)

Luís Baptista (Nox) (Fuse - CEO & Founder)

Mizzy Miles (DJ/Producer)

Pedro Mafama  (Music Artist)

Valete (Music Artist)

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11h30 | 12h00 [Break]

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12h00 | 13h00 [Roundtable]

Mundo novo pós 2020 e novas marcas associadas a festivais. Como criar conexão com o público no festival e após o mesmo?

A new world after 2020 and the new branding associated to festivals. How to create a connection with the public at the festival and afterwards?

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Sinopsis:

As we emerge from a period of unprecedented change and challenges, music festivals have taken on an even more significant role as spaces for celebration, connection and renewal. This debate aims to explore how the brands associated with these festivals have changed the way they engage with audiences, not only onsite but also beyond their usually annual programme. We want to examine innovative strategies for engaging audiences in this new world, where expectations and priorities have evolved.

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Moderator:

Ana Teresa Ventura (M de Música - Journalist)

Speakers:

António Gomes (Music Mov - Booking Agent / Manager / Promoter)

Bruno Lindoso (Zig.Fun - International CEO)

João Pinho (Press Link - Director)

Júnior Ribeiro (NewGang Festival - Director)

Márcia Santos (Brunch Electronik Lisboa - Producer)

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13h00 | 14h00 [Break]

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14h00 | 15h00 [Roundtable]

Custos na produção de eventos – como combater a inflação?

Costs in Event Production - how to fight inflation?

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Sinopsis:

Event production faces constant financial challenges, especially nowadays with inflation and a faster pace in economic fluctuations. This debate brings together professionals from the events industry - promoters and those responsible for audiovisual organisations - the two poles where these costs are most affected in the chains associated with a festival. The main factors contributing to rising costs in event production will be discussed, from venue hire to the supply of equipment and services and competition between doors and at a global level, encouraging the sharing of experiences and lessons learnt from recent years.

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Moderator:

Ana Teresa Ventura (M de Música - Journalist)

Speakers:

João Magalhães (Frontal 360 - COO)

Jorge Figueiredo (Digital Frame - Director)

José Diogo (Lisb-on #Jardim Sonoro - Director)

Terry Costa (Cordas World Music Festival - Artistic Director)

Vasco Barbosa (Boom Festival - Co-director)

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15h00 | 16h00 [Roundtable]

Concertos especiais em nome próprio vs. Concertos em festivais – como surpreender e fidelizar o público?

Special concerts vs Concerts in Festivals - how to surprise and build loyalty with the public?

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Sinopsis:

In an increasingly dynamic and competitive musical context, artists and event organisers face the challenge of standing out and creating memorable experiences for their audiences. This debate will explore the different approaches between special solo concerts and festival performances, and how both can surprise and retain audiences. In this panel, we've brought together established artists, event promoters and specialists in hiring and spotting musical talent. We'll explore how special/commemorative concerts (e.g. end of tour show, orchestral concerts) offer a unique opportunity for artists to connect deeply with their audiences, creating intimate and personalised experiences that leave a lasting impression. On the other hand, we’ll examine how festivals provide an atmosphere of collective celebration, offering a wide range of artists and experiences that captivate a diverse audience and where there is more room to introduce oneself to new audiences and, likewise, for the audience to be captivated by something unexpected.

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Moderator:

Ana Teresa Ventura (M de Música - Journalist)

Speakers:

Alex D’Alva Teixeira (Music Artist)

Eduardo Jordão (Festival Artes à Vila - Director)

João Pedro Pais (Music Artist)

Joana Alegre (Music Artist)

Paola Wescher (Last Tour - Talent Booking)

Tito Santana (Luna Fest - Director)

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16h00 | 16h30 [Break]

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16h30 | 17h30 [Roundtable]

A Democracia na Cultura e as suas Pluralidades

Democracy in Culture and its Pluralities

Powered by Fundação INATEL

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Sinopsis:

Culture is a mirror of society, reflecting its different voices, perspectives and identities. At the centre of this cultural mosaic is democracy, a principle that seeks to guarantee the participation and representation of all. This debate sets out to explore the role of democracy in culture and how cultural pluralities enrich and challenge our contemporary society. In a year commemorating the 50th anniversary of the 25th of April (The Carnation Revolution in Portugal), this is a theme to check what has been achieved in different artistic disciplines (behind and in front of the stage) - e.g. music, theatre, cinema or television.

In the end, this debate aims to inspire concrete actions to strengthen cultural democracy in our communities, recognising it as one. Come and join this enriching conversation about how to build more inclusive, just and vibrant societies through the transformative power of culture and democracy.    

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Moderator:

Carlos Seixas (Artistic Director and Music Programmer)

Speakers:

Diogo Infante (Actor and Artistic Director)

Diogo Varela Silva (Director, Filmmaker and Producer)

João Morais – O Gajo (Musician)

Luís Varatojo (Musician and Music Producer)

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17h30 | 18h00 [Interview]

O Boom da Cena Eletrónica

The boom of the electronic scene

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Sinopsis:

Music festivals have been growing over the last decade. We note the trend of electronic music festivals having managed to change a stigma from the 90s and early 2000s and are now trending festivals, being revolutionary in audiovisuals, image and communication as well as in valuing the DJs in their lineup and in the comfort of their public. Electronics reached the masses, crossed generations and is accepted by the media.

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Moderator: Gary Smith (Journalist - Amsterdam Dance Event)

Speaker: Loic Le Joliff (Brunch Electronik / OffSónar - Founder)

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18h00 | 18h30 [Interview]

Controle de interesses: porque é que 1999 foi o ano mais importante na história da indústria discográfica

Controlling Interests: Why 1999 Was The Most Important Year In The Record Industry’s History

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Sinopsis:

The year 1999 changed the history of music and, consequently, festivals. If until then, artists made a living from their recordings, from then on they began to depend on live performances. The dependence on the internet, pirated copies and the way the music industry was done is today a story because in 20 years everything has changed. The motto for this interview led to a book by the interviewee.

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Moderator: Gary Smith (Journalist - Amsterdam Dance Event)

Speaker: Eamonn Forde (Music business writer - Author)

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